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Childhood Education Practicum II
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#1 Brewers Row
79 North 11th Street
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Brooklyn Brewery was started in 1987 by former Associated Press correspondent Steve Hindy and former Chemical Bank lending officer Tom Potter. Hindy learned to brew beer during a six year stay in various Middle Eastern nations such as Saudi Arabia and Syria, where possession and consumption of alcoholic beverages were forbidden. Upon his return to his home to Brooklyn in 1984, he and Potter, his downstairs neighbor, quit their jobs and founded the brewery.The pair hired graphic designer Milton Glaser, best known as the creator of the logo for the I Love New York campaign, to create the company logo and identity. Originally all their beer was brewed by contract by Matt Brewing Company, and the pair started their own distribution company and personally transported and marketed their beer to bars and retailers around New York City. Later, they acquired a former matzo ball factory in Williamsburg, Brooklyn, and converted it into a functional brewery. Although the brewery is looking to expand its brewing capacity in the City, at present most of the production, included all Brooklyn Lager and all bottled products, are brewed by contract in upstate New York, in Utica, due to the limited ability to meet demand at the Williamsburg brewery, its lack of a bottling line, and the cost benefits of contract brewing.
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